On Location: DirecTV’S 7th Annual Celebrity Beach Bowl

lil wayne flag On Location: DirecTVS 7th Annual Celebrity Beach Bowl

Over the weekend, DirecTV held its 7th Annual Celebrity Beach Bowl. The anchor pre-Super Bowl flag football competition in the sand features two separate teams consisting of former NFL players and celebrities.

This year’s celebrity participants included Lil Wayne (luxurious locks intact) Snoop Dogg Lion, Deion SandersA.J. Calloway, Terrell OwensAnthony Anderson, and more. Yes, you absolutely care.

“Seven years ago, I was sitting in my office with a friend of mine who runs an agency that we work with.  It was like December 15 and it was late at night and we were talking about things we wanted to build.  I said that we should do something around the Super Bowl,” explained DirecTV’s senior VP Jon Gieselman.

“Together, we came up with an idea of having celebrities and retired NFL greats play flag football on the beach.  That year, the Super Bowl was in Miami.  So, we very quickly, in a month-and-a-half pulled the event together.

| post by Lita [@LitaSoFli]