Roll that beauty bean footage:
Known for her shimmery eye shadow, “E” by Evelyn Lozada is heavily inspired by the trendsetting beauty and style that Lozada possesses on screen. “E” by Evelyn Lozada features a collection of professional shadow palettes that Lozada uses to create her own looks.
The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.
“I have always been a risk taker when it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream,” Lozada said. “I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.”
From an aesthetic standpoint, it looks like Evelyn re-packaged several Coastal Scents eye shadow palettes with her own brand insignia. Take a peek at my personal shimmer palette below.
I can’t remember the exact amount I spent on the palette at the time of purchase but it was super affordable (less than $15) – nowhere near the $39.95 Ev is going after. The quality of Coastal Scent eye shadows are pretty decent so don’t sleep!
But yeah, Evelyn. Girl you tried it. I’m all for collecting coins but that’s just good old fashion price gouging.