Stans who consistently show their support for an artist on blogs but can’t be bothered to get up and make an in-store purchase slay me to no end. They would rather leave blood on the dance floor inside of comment sections than put their money where their keystrokes are. Instead, they set up Google Alerts anticipating criticism about their idols flopping around like fish out of water knowing that they played a prominent role in the failed mission.
It’s no secret Ciara’s last album went quadruple sponge roller. Maybe she relied on tuck defying dance moves on daytime talk shows too much to serve as promotion. Maybe the album itself is no good because she rushed the project to go bellhop for Kim Kardashian. Maybe she’s just uninspired at this point in her career.
I don’t have answers. And I also don’t shade Uncle Cecil completely for her latest brick. Part of the blame in my opinion lies square on the shoulders of fair-weather fans. Regardless of if the album material will be able to stand the test of time (insert Pink Friday shade here) or not, fans should have flocked in droves down to stores or purchased online.
Recently, Ciara told fans that the album’s highlight, “Turn It Up” (a high-paced/fast energy duet with Usher) would be the next single. According to All Access (http://www.webcitation.org/5viBsoxuB) the single was due for radio adds on March 8, 2011. It has since been removed (http://www.webcitation.org/5wKaCEtJv). Reports are now beginning to surface that Jive finally pulled the plug on Ciara. Insiders say the singer is a drain on label resources because she does not know her artistry and is unable to pin down a unique sound. One insider said that “the label would rather invest in someone like Chris Brown who is proving successful on multiple formats”.
Comments by Ciara to Gerrick Kennedy of the Los Angeles Times, where said to have angered label executives, especially when the singer said she wasn’t bothered about album sales but saw the future and money in touring. Industry experts say that no one will pay for a tour for an artist who doesn’t en-mass, citing Christina Aguilera’s cancelled Bionic Tour as the prime example (Aggie is signed to Jive’s sister label RCA). Ciara and Jive executives are said to have reached mutual terms to end their partnership, effective immediately. The singer was seen at the offices of Universal Music recently, and is believed to now be negotiating a new record deal with Interscope Records which would hopefully catapult the singer back into the lime light. When asked to comment both Jive and Ciara failed to respond.(source)