Kanye has really been soaking up [stop it, I say] this fashion shit lately. In a special video message posted on his blog Mr. West announces his new moniker.

“I know I’ve been called the Louis Vuitton Don, I know, I’ve been called a lot of names, uh mostly The Don, the Louis Vuitton Don — due to what happened — when the red shoes hit the runway, I was forced to change my name, to, Martin Louis The King, Jr. Address me as such. And until then, I will be in the building, swagger on a hundred thousand trillion.”

Since we are being all Anna Wintour-ish and shit, let me just say that it’s not really in vogue or even fun for that matter to go in on ‘Ye [again, stop it I say!] nowadays. So I will politely decline the invitation to appear at his cyber roast today. Here are some lovely pictures of Young Martin in Paris.