Kanye West stars in a new viral campaign by Absolut Vodka about a drug that turns you into the famous rapper called “Be Kanye.” Potential side effects including from the drugs include a “awesomeness, increased appeal, and the cool factor.”

I was going to insert a joke [right here] about another side effect being your main chick running off at the mouth about how great she is on MySpace but I’m going to let the past be the past. What’s up, Brooke C.? Hit up BeKanye.com for more fun facts.

‘Ye has also teamed up with Louis Vuitton to design a men’s shoe line, and will even venture into women’s wear this fall. Freakum gladiator sandals are in the fashion forecast.