A fictional drink called Booty Sweat from Ben Stiller’s upcoming movie, Tropic Thunder, is being marketed in conjunction with the film. You can’t make this shit up.

Michael Corcoran, president of consumer products at Paramount, tells Advertising Age, “Not to my knowledge has this ever been done before. We’re very excited, because it has the potential to live for quite a while, well beyond the film.”

Unlike its name, the actual Booty Sweat will taste like bubbly cherry, according to Paramount licensing director Tammy Stockfish. IT will be available at retailers including Hot Topic, Hastings, Wherehouse and Coconuts, Amazon.com, and college bookstores nationwide. [source]

What celebrity should endorse this new delicious beverage?