Irv Gotti’s public relations people thought it would be a good look to send over flicks of him kicking it with his family at this year’s Brand Jordan Classic at Madison Square Garden.

FAILED IDEA.

Take me higher, Lord! I thought dude had reached the top of the fuck effort mountain when he thought that Ja Rule’s “Body” was going to be the single that brought Murder Inc. back to prominance but this . . . this is just depressing.

[Insert sad Patrick Ewing face]