LL Cool J debuted his Todd Smith clothing line on Saturday at Macy’s in Culver City, California.

“The inspiration was just my personal life, personal tattoos, what I’ve been through as a man and as an artist. The actual logo is an African symbol that means bravery and fearlessness, because in life that’s what you need when you’re going after a vision. And [when you’re] determined to make something happen in life, you have to have bravery and fearlessness,” Uncle L told AllHipHop.com last month.